Email marketing can be helpful for businesses of all kinds, and employing email autoresponders is one of the most significant ways to stay in touch with subscribers and clients. With the help of an email autoresponder, an automatic email marketing tool, you can deliver pre-written messages to your subscribers at specified intervals.
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Whether promoting a new product, newsletter, or educational information, an autoresponder may help you stay in touch with your audience and keep their attention over time.
This post will review the basics of autoresponders, their typical uses, and best practices for creating effective, result-driven autoresponder programs. Whether you’re a newbie or an expert, this post will provide valuable insights into how you may use autoresponders to progress your email marketing.
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How Email Autoresponders Work
Email autoresponders work by automatically sending pre-written messages to the subscribers on your email list. Anybody joining your list will receive a welcome email from the autoresponder, which will then send them pre-written messages at specific intervals.
Create an autoresponder using an email marketing platform or other software to set up a series of emails and schedule when they will be sent. You determine the emails’ timing and frequency and may customise them by including subscriber information, like a name or email address.
An autoresponder can be launched when a member joins your list, makes a purchase, or abandons their shopping cart. You may use them to separate your subscriber list according to criteria like how frequently subscribers open or click on specific emails.
Email autoresponders can assist businesses in staying in touch with their subscribers and providing value over time, which can help to strengthen relationships and boost conversions.
Pros and Cons of Using Email Autoresponders
Pros
Timesaving
Email autoresponders provide a timesaving process that allows you to schedule a series of emails in advance, which reduces your workload.
Relationships and loyalty
When you use autoresponders to stay in touch with your subscribers and provide them with value over time, relationships are strengthened, and loyalty is promoted.
Increase audience engagement
Autoresponders can help you increase audience engagement by promoting sales, providing educational information, and marketing goods and services.
Personalisation
Some email marketing platforms let you use information about your subscribers to make your emails more relevant to those who get them.
Automation
By setting up autoresponders triggered by specific actions or behaviours, you may automate your email marketing efforts to save even more time.
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Cons
Lack of spontaneity
Autoresponders may have different adaptability and spontaneity than email campaign that is more ad hoc because they are pre-written and scheduled in advance.
Spam
If autoresponder emails are sent out too frequently or are irrelevant to your subscribers, they could be marked as spam, which would be bad for your email deliverability and reputation.
Information
Although personalisation might be a benefit of using autoresponders, the information you have about your subscribers and the capabilities of your email marketing platform limits it.
Impersonal
Autoresponders may be impersonal, if not tailored, or separated based on subscriber action.
Waste Time
Autoresponders can save you time in the long run, but you have to monitor them and ensure they are still valuable and relevant to your audience.
Seven Key Considerations when Buying an Email Autoresponder
There are major considerations that you need to make before you make the buying decision of any email autoresponder. The following are seven of those considerations.
Features
Consider the autoresponder’s features, such as automated settings, options for personalisation, email templates, and software integrations.
Usability
Choose an autoresponder with an intuitive user interface, straightforward setup procedures, and ease of use.
Deliverability
Consider the autoresponder’s deliverability rate or the percentage of emails that make it to subscribers’ inboxes.
Support
Look for an autoresponder with a solid reputation that offers email or phone help, a knowledge base, and practical resources like lessons and videos.
Price
Consider the cost of the autoresponder, including any monthly or yearly payments and any additional costs for supplemental features or add-ons.
Scalability
Consider whether the autoresponder can develop alongside your business and accommodate changing needs as your email list grows.
Reputation
Choose an email autoresponder with an excellent reputation in the market based on customer reviews, ratings and endorsements.
10 Best Email Autoresponders
There are many email autoresponders in the market today. As at the time of writing this article, the following email autoresponders were rated the best.
AWeber:
Only two of the many automation options offered by the well-known email marketing software AWeber are autoresponders and email drip campaigns.
Mailchimp:
A powerful and easy-to-use email marketing platform with robust automation tools, like autoresponders and triggered emails.
ActiveCampaign:
A full marketing automation platform that offers services like email autoresponders for more advanced segmentation, personalisation, and automation.
ConvertKit:
This is an intuitive email marketing platform for bloggers and content creators. It includes automation features like email autoresponders and drip campaigns.
Constant Contact:
The well-known email marketing service provider Constant Contact offers a variety of automation capabilities, including autoresponders and triggered emails.
Drip:
It is an e-commerce email marketing platform with robust automation features like email segmentation, abandoned cart recovery, and email autoresponders.
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Campaign Monitor:
This is an email marketing platform with robust automation tools, including email autoresponders, triggered emails, and customer journeys.
Keap:
An automated marketing and CRM platform with cutting-edge tools like lead scoring, autoresponders, and appointment scheduling.
HubSpot:
A CRM and marketing automation software with all the bells and whistles. It has a good deal of segmentation, personalisation, and automation tools, like autoresponders.
Sendinblue:
It is an all-in-one email marketing and automation platform, and some features include autoresponders, email campaigns, landing pages, and SMS marketing. Sendinblue is well known for its simple-to-use interface and reasonable price options.
Ontraport:
An all-in-one business automation platform that offers a variety of advanced email marketing tools, including autoresponders, behavioural triggers, and drip campaigns. Ontraport also provides e-commerce, CRM, and marketing automation capabilities.
Conclusion
An email autoresponder is a useful tool for businesses intent of automating their email marketing campaigns and staying in touch with their subscribers. Email autoresponders make it possible to send pre-written messages at predetermined intervals, which can improve relationships, increase engagement, and ultimately increase conversion rates.
To get the most out of any email autoresponder, it is essential to choose the best email marketing platform or software, consider the needs of your audience, and create exciting content that speaks to those needs. With a little effort and the right strategy, email autoresponders might be a powerful tool for any company looking to progress its email marketing.
Is Sendiio an Artifically-Intelligent Autoresponder? Find out HERE
